Evaluation Part 4

Who would be the audience for your media product and why?

My music magazine obviously has a specific target audience, but it may be seen as a slightly larger range than other magazine because the theme is an all round popular genre of music. I chose to for my magazine to have the music genre of Indie/Rock because it would appeal to a lot more people and therefore enable it to sell more. This magazine would appeal to a wide range of ages, most probably from 14-27. This age group would mainly be drawn towards this magazine because the bands and artists are mainly younger and have become popular within the young generation. Also the artists featured in my magazine would be found playing at festivals, events, gigs etc. This reinforces the fact that teenagers and young adults are mainly at these places with a group of friends. Stereotypically older people prefer older music artists, and the younger generation prefer younger artists, this is because different artists are popular within different generations therefore an older person would not often be seen at a festival. When considering gender, I think that my magazine would appeal to both male and female, mainly because there is a range of both sexes throughout my magazine. There is both male and female music artists/bands during my magazine which have indie/rock records which reflects the fact that there would be no reason why this music is only aimed at males or females. Also in my magazine there are two interviews, the main one a female artists and the other a male artist, I have done this purposely because it is equal and I didn’t want my magazine to be sexist and focus on one sex. Also not all females prefer female artists and not all males prefer male artists. My magazine does not focus on any social class because I feel that it has nothing to do with the purpose of the magazine. This magazine would appeal to someone of a lower class as much as it would to an upper class person, it depends on the persons preferences in a magazine and music, and it doesn’t concern money or their social background. If a magazine were to appeal to a specific social class it wouldn’t be as successful because it would stereotyping people with money and there lifestyle. Also it would make the target audience a lot smaller, therefore not selling as many. Although people could be of different social classes it doesn’t mean they won’t like the same things and look for similar things in a magazine. My magazine would most probably appeal to those who have social habits of looking out for gigs, event and festivals, as this magazine makes references to these different elements. Also especially as the competition in my magazine is free tickets to Reading festival, which some artists featured in my magazine will attending and playing. The target audience for this magazine would have to include the psychographics of, interested in indie/rock genre of music, upcoming gigs and events, music artists, competitions, the charts, reading interviews, the ‘celeb gossip’, reviews, and tours.