Evaluation Part 5

How did you attract/address your audience?

My magazine will sell because of the elements which are featured throughout the magazine. I knew I had to vary the content because I didn’t want my magazine to be repetitive and become boring to the reader. During my magazine I have included aspects about different indie/rock bands (all shown on the contents page), because this is one of the main aspects readers want to see in the magazine especially as it a music magazine. Including lots of bands will help the magazine sell because everyone will find a band which appeals to them, and the reader can find out further information about particular bands, and look into their upcoming gigs and events, therefore it too helps promote bands. Within my magazine general news about indie/rock bands is featured. This enhances the reality to the magazine as this is happening now, and informs the reader of what’s new, and what is going on with bands at the moment. I have tried to vary my magazine therefore I have included “Example takes us on a midnight run”, “Touring with Adele” and “Coldplay’s Paradise”. This gives the reader a chance to know certain information about what a music artist is doing, but more in depth. Also, with Example and Coldplay it highlights their new hit tracks which will influence the reader to listen to them and be up to date with the new releases. With the touring element about Adele, this allows the reader to read into back stage aspects during the tour, therefore they would be more involved in her ‘doings’ and learn if she will be touring anywhere near them. I purposely wanted to include an interview because this is the main ‘hot spot’ of the magazine considering it is one of the most popular acts of the year, and their music appeals to everyone. The interview would help the magazine sell because it gives the reader more of a chance to get to know the music artist on a personal level, and know what she sets out to do next. Following this article there is a shorter interview with yet again one of the top new artists this year. I chose to include this because even though it is a small chat, it will make the reader want to know what his next plans are. Also during my magazine I have chosen to show the reader the current charts, which will keep them up to date within the music industry, and also a comeback which is soon to take place. This will make the reader want to know more, and hopefully find out who it is or a clue to who it will be. The competition in my magazine will contribute quite a lot to the magazine sales because ‘Reading’ is a popular festival to attend especially because most of the acts featured in my magazine will be playing there. By including this, it will enhance the purchases because most people into indie/rock music would jump at the possible opportunity to go to this event. Finally, the A3 poster is a one off in this issue of the magazine, and will appeal to the reader as this has not been featured before and is a free image of an indie/rock band.

I have made my music magazine attractive to the buyer by including colours which play off each other, and stand out against one another, especially red. Also, all colours used are not specifically for one sex, it relates to both male and female. I have included different and busy fonts which will grab the buyers attention, along with many different loud and confident images of popular music artists. Also, pull quotes and sell lines will attract the reader and leave them wanting to know more.

The uses and gratifications theory have been used in my magazine as certain aspects have been included for the audience to relate to and communicate with the magazine. I have used selling techniques such as “subscribe”, this allows the reader to receive the magazine every month. Also the website has been included so that the reader can find out more information about the magazine, or possibly read elements of the magazine online.